Instagram is one of the most renowned social media platforms globally, boasting over one billion users. This vast audience offers your brand a significant opportunity to engage and convert followers into brand ambassadors, influencers, and clients. With its immense potential, Instagram serves as a powerful tool for marketing. Let’s explore the most popular Instagram marketing trends that marketers use to boost their follower count and enhance their brand presence.
Latest Trends In Instagram Marketing
The latest trends in Instagram marketing include a focus on short-form video content like Reels, increased collaboration with influencers, leveraging user-generated content, and utilizing e-commerce features such as Instagram Shopping for direct sales.
Instagram Stories
This feature allows companies to publish captivating content that remains visible for 24 hours. It’s an excellent way to showcase behind-the-scenes moments, promote special offers, and engage in live interactions with the audience.
Influencer Marketing
Brands are increasingly collaborating with influencers boasting large and active Instagram followings. These influencers have the ability to showcase brands’ products and services to their audience, enhancing brands’ visibility and credibility in the process.
Instagram Shopping
This functionality has transformed Instagram into a retail platform, enabling businesses to market their products directly through the app. Shoppers can effortlessly browse and purchase items with just a few taps, streamlining the shopping experience.
Reels
Reels serves as Instagram’s response to the growing demand for short video content. It empowers businesses to express their creativity and engage users through brief, entertaining video clips.
Use of AR Filters
Augmented Reality (AR) filters are emerging as a popular method for brands to enhance customer engagement and promote their products in an interactive and playful fashion.
Top Tips to Increase Followers on Instagram
To increase your Instagram followers, optimize your profile with a catchy picture and engaging bio. Post high-quality content consistently, engage with your audience, and use relevant hashtags. Collaborate with influencers and analyze your performance to refine your strategy.
1.Take Advantage of Your Bio
Crafting an engaging and welcoming bio is your Instagram page’s front door, offering visitors an initial glimpse into your brand. It’s akin to a homepage, encapsulating your brand essence. Ensure it includes your website URL or links to recent content for seamless navigation. Integrating relevant hashtags sparks curiosity among potential customers. A carefully crafted bio serves as a powerful ally in leaving a lasting impression.
2.Use Relevant Hashtags for Your Content
Harness the power of hashtags to introduce your content to a fresh audience. Incorporate brand-specific hashtags, tailored to your identity, and those relevant to your target audience. The more relevant users encounter your hashtags, the likelier they are to engage with your brand, fostering lasting connections.
3.Post Your Content at the Right Time
Optimizing your posting schedule can significantly boost brand exposure. Research from Sprout Social highlights the most effective times to upload content on Instagram, pre-COVID. Aim for 11 am on Mondays, Wednesdays, and Fridays, and 2-3 pm on Tuesdays to maximize engagement and reach.
4.Attract Your Competitor’s Followers
Snag followers from your competitors by actively engaging with them. Since many users following your rivals are potentially high-quality audience members, they could become valuable brand ambassadors. Interact with your customers by following them, liking their posts, and leaving thoughtful comments. The more you engage, the more likely you are to cultivate brand loyalty and expand your following.
5.Pay for Sponsored Posts and Product Reviews
Identify influencers within your industry as a primary step. Leveraging their reach to promote your content expands its exposure to a broader audience. Look for influencers with over 10,000 subscribers and listed email addresses in their bios, as they may be open to collaborating with your brand. If you offer a unique product, consider providing influencers with an item to test and share, further amplifying your brand’s visibility.
6.Use Geotags for Local Discoverability
Tagging your location in your content or stories enables those searching for that location to discover your content, effectively promoting your local business to a relevant audience. Additionally, you can contribute content and stories relevant to the location, further establishing your presence and attracting potential customers within the area.
7.Use Instagram Stories
Instagram Stories is a powerful way to grow your follower count and expand your audience. They enhance your brand’s credibility, fostering increased interaction and offering users an authentic inside look into your brand. Stories provide a platform to endorse your blog, posts, and relevant industry content, further solidifying your brand’s presence and engagement with your audience.
8.Highlight Important Stories
The Highlights feature in Instagram Stories empowers you to curate and showcase the essence of your brand’s story. By organizing your stories into Highlights, you extend the lifespan of your content, providing users with an ongoing narrative about your brand. Serving as a type of archive, Highlights categorize your stories for easy access, encouraging users to continue following your brand and explore its journey over time.
9.Ask For Followers
While your audience may appreciate your content, they might not yet be fully committed to your brand. Offering a gentle nudge can make a difference. Encourage users to follow your brand by including calls to action in your captions and website comments, inviting them to engage further with your content and follow your journey.
10.Stay Updated With Latest Trends
Staying current with trends can significantly boost your engagement and visibility. Align your content and hashtags with relevant trends, ensuring they resonate meaningfully with your audience. However, maintain authenticity and ensure your content delivers value that your audience finds genuinely interesting. This approach maximizes the impact of trend-based content while maintaining relevance to your brand identity.
11.Run Contests and Giveaways
Hosting contests and giveaways is a powerful strategy to attract more visitors to your Instagram page. Encourage participation by asking users to share, like, or comment on your posts, or to use a specific hashtag or tag friends. The possibilities are endless, and by offering enticing prizes, you can effectively increase engagement and reach on your page.
You May Also: WhatsApp Hidden Tricks
Frequently Asked Questiions About Instagram
How do I create an account?
Download the app, sign up with email/phone/Facebook, and complete your profile.
How to change password?
Go to Settings > Security > Password, enter current and new password, and save.
How to delete account?
Go to Delete Your Account page, select reason, re-enter password, and confirm deletion.
How to recover deleted account?
Unfortunately, once deleted, it can’t be recovered.
What are Instagram Stories?
Photos or videos that vanish after 24 hours, customizable with text, stickers, etc.
How to make account private?
Go to Settings > Privacy and enable the Private Account option.
Conclusion
Instagram offers a plethora of features and functionalities to enhance your social media experience. From creating captivating Stories to engaging with your audience through Reels and Live Rooms, there’s no shortage of ways to connect and share content. Remember to keep your account secure with regular password updates and privacy settings. And with the platform constantly evolving, staying informed about the latest tips and tricks will help you make the most out of your Instagram journey.
